Although it is often said that there are plenty of fish in the sea, marine resources are limited and must be managed responsibly to ensure their future. Marine ecosystems provide invaluable services to both the environment and human well-being, yet overfishing and unsustainable practices continue to threaten the health of our oceans.
To support the conservation of fish stocks and safeguard the oceans, while delivering the freshest fish to our customers, we have implemented a sustainable fishing strategy across the Group. This ensures that fresh, frozen and canned fish products do not contribute to the overfishing or extinction of species.
Each year, we review the conservation status of the fish we sell in our Group’s perishables and Private Brand assortment, based on the IUCN Red List of Threatened Species. Our strategy is then adjusted according to three core commitments:
200+
fish species sold
at our companies in 2024
39%
fish sourced
from aquaculture in 2024
51%
fish sourced
from wild stocks
without conservation risks in 2024
To reduce the pressure on wild fish stocks – particularly on species most sought after by consumers, such as salmon, sea bream, sea bass, shrimp and trout – we invest in aquaculture systems and diversify the assortment of fish species sold by our Companies in each country where we operate. In 2024, the share of wild-caught fish accounted for 61% of our total consumption, while fish sourced from aquaculture accounted for 39%. In the same year, we sold more than 200 species of fish.
Explore at our Annual Report website a comprehensive breakdown of our sustainability performance, insights, and forward-looking strategy, in line with the ESRS framework.
OPEN SEA AQUACULTURE
At Seaculture, a company from Jerónimo Martins Agro-Alimentar (JMA) dedicated to aquaculture, production takes place in the open sea. This means that the fish benefits from the unique conditions provided by the oceans, such as water flows or the surrounding environment, which helps to bring the taste closer to that of wild fish. In Portugal, where Seaculture produces sea bass and sea bream, fish goes from the sea to the store in less than 48 hours, ensuring fresh, high-quality products.
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