Making the table a better place

At Pingo Doce, there’s 30 thousand of us working every day to bring the best food solutions to the table of over 3 million Portuguese households.
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Pingo Doce

With more than 400 stores spread across 300 locations throughout the country, we’re the leading chain in the supermarket segment in Portugal, offering high quality food products at competitive prices.

 

Daily visits
700,000
Sales
3,558 M€
Sales Area
500,000 m2

As of 31/12/2016

What makes us different

We clearly invest in differentiation on various levels:

  • 01

    Our Perishables

    We offer a unique shopping environment similar to that in traditional municipal markets. Our Perishables are renowned for their high quality and variety.

  • 02

    Our Pingo Doce Private Brand

    One of the Pingo Doce brand’s main differentiation pillars is its quality/price ratio – we were the first to obtain a quality certificate for its development process.

  • 03

    Our Meal Solutions

    We strive to adapt to the constant changes in consumer eating habits by offering convenient solutions which include Ready to Cook, Ready to Heat and Ready to Eat options.

  • 04

    Our Pricing Policy

    We provide a varied food and non-food assortment, through a highly competitive pricing policy, with opportunities for immediate savings.

  • 05

    Our Unique Store Environment

    We endeavour to recreate a shopping experience that is unique within the market, where the Perishables area is similar to a traditional market, boosted by dynamic activities in the store.

  • 06

    We’re close to the consumer

    With our presence in over 300 locations throughout the country, we welcome around 700 thousand consumers every day to our more than 400 stores.

Website Pingo Doce

If you want to find out more, visit the Pingo Doce website here.