Learn more about some of the campaigns held by the Group Companies and the Private Brand products launched between January and September 2021.
Biedronka launched its ultra-fast delivery service Biek, in partnership with Glovo, being the first nationwide brick-and-mortar retail chain to offer this service. Customers in the six largest Polish cities can now receive Private Brand and industry-leading brand products in just 15 minutes and at the same shelf prices of Biedronka stores.
In August, in the back to school period, Biedronka launched the “Gang Swojaków” loyalty campaign. This campaign focuses on raising awareness of some endangered animal species in Poland and includes a book and 12 new mascots. Among these mascots are six threatened species, which Biedronka will help, together with the Polish Society for Nature Conservation “Salamandra”: the lynx, wolf, Eurasian pygmy-owl, bison, hedgehog and porpoise. The campaign is advertised on television, in store, on mupis, and on digital channels, on which videos with information about these species are also available.
The second edition of the campaign to promote regional farmers and products brought to Biedronka stores a variety of delicacies from the mountainous regions of southern Poland, such as cottage cheese, sour soup, sheep cheese and other traditional cheeses and meats.
Biedronka launched 183 Private Brand products, most notably the Go Vege marinated tofu with smoked paprika and the coconut-flavoured peanut butter, rich in protein and with no added sugar.
Launched at the end of July, the Pingo Doce app has several functions that make it easier for customers to shop and save. It also enables customers to keep track of the active discounts on their Poupa Mais (Save More) card and to check their balance, savings and shopping history.
The campaign starring the actress Diana Chaves was launched on television, the national mupis network, online and in store.
Each week Pingo Doce features a fruit or vegetable, always home-grown and seasonal. The campaign is advertised on television and in the weekly leaflet.
Pingo Doce continued its intense promotional activity throughout the third quarter, with televised promotions every week.
Pingo Doce launches a campaign to promote a unique Private Brand product in the market. The exclusive formula of the Pura Vida fortified milk, developed by Pingo Doce together with the Portuguese Cardiology Foundation, contains lactose-free skimmed milk and is fortified with omega 3 fibre and selenium and magnesium. Made with 100% national milk, it is ideal for men and women over the age of 50.
Among the 223 Private Brand products Pingo Doce launched the highlights are the Pura Vida fortified milk, the quinoa and cinnamon smoothie, the gluten-free chocolate crepes, the sugar-free mixed fruit and nut granola, the products in the new Go Active range, the Alentejo Cabernet Sauvignon | Aragonez wine, and the 100% biodegradable cutlery with 0% plastic.
A further 141 products were also reformulated and relaunched, such as the semi-skimmed milk and the activated charcoal whitening toothpaste.
Bons Negócios (Good Business) and HoReCa leaflet campaign, developed to raise awareness of the benefits of consuming seasonal products, respecting nature’s cycles, and promoting greater environmental awareness.
On the heels of joining the “United Against Waste” movement and to celebrate International Day of Awareness of Food Loss and Waste, Recheio held a campaign to promote lesser-known ways to use ingredients.
Recheio launched 126 products under its Amanhecer, Masterchef and Gourmês Private Brands.
The campaign was held in all chain stores, and ran in-store and on digital channels. Also of note are some of the national non-food campaigns, such as Chocotera and Megasaldos.
Ara launched 80 Private Brand products, including an almond drink and the Be Beauty liquid soap, and relaunched 108 products.
Hebe launched 56 Private Brand products in its By Hebe, Hebe Cosmetics and Hebe Professional ranges, and added a new line to its portfolio: Hebe for Men.
