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WWF and Jerónimo Martins join forces to protect iconic species

Corporate Responsibility

Fundraising campaign to take place in Jerónimo Martins Group stores in Portugal (Pingo Doce), Colombia (Ara) and Poland (Biedronka).

The World Wide Fund for Nature (WWF) and the Jerónimo Martins Group have joined forces to help protect some iconic species as a way to celebrate three symbolic dates for environmental conservation. This partnership, which starts today and will run until the end of July, takes the form of a fundraising campaign by selling vouchers in Pingo Doce stores, in Portugal, Ara stores, in Colombia, and Biedronka stores, in Poland. All the funds raised will go to the protection of three indigenous species of each of these countries.