Engaging consumers
Since 2019 at Pingo Doce, and starting in 2020 at Biedronka, we have developed markdown sales of foodstuffs close to their best-by date, in order to encourage consumers to buy them at discount before they become waste. Another commitment on which we are working is to make it easier to manage the validity dates for food products, so that consumers can quickly understand both the expiration date and the consumption term after opening.
In the case of Pingo Doce and Recheio private brands, packaging and portion sizes are being adjusted to what people actually consume, in order to reduce wastage. In Portugal, Pingo Doce has launched a book “Zero Waste at the Table”, encouraging consumers to reuse leftovers and to improve how they store and conserve food and interpret best-by dates. The magazine “Sabe Bem”, available at Pingo Doce stores, provides tips and recipes which are then shared over social media, such as on Facebook or Instagram.