Engaging consumers
At Biedronka and Pingo Doce, we sell food products that are close to their best-before date at discount prices to encourage customers to buy them before they become waste. We are also committed to making it easier to manage the expiration dates of food products so that consumers can quickly understand both the best-before and use-by dates after opening.
Roasted chicken that is not sold but still is suitable for consumption is shredded and used for pizzas, salads and sandwiches sold at the takeaway counter or in trays as shredded chicken. Suckling pig meat is also shredded and used for sandwiches.
To prevent waste in stores and consumers’ homes, large fruit (such as melon, watermelon, cantaloupe melon, papaya and pineapple) is cut in half, enabling customers to purchase only the desired quantity. In the case of Pingo Doce and Recheio Private Brands, the packaging and portion sizes are being adjusted to what people actually consume to reduce wastage.
In 2020, Pingo Doce launched the book Zero Waste at the Table, encouraging consumers to reuse leftovers and improve how they store and conserve food and interpret before-by dates. The magazine Sabe Bem, available at Pingo Doce stores, provides tips and recipes, also shared on social media such as Facebook and Instagram. Biedronka publishes the quarterly magazine Czas Na… (Time For…), with 120 recipes per issue and an average print run of 200,000 copies. The recipes are also shared on social media, mainly on Facebook.