Rasing Awareness
For over 10 years, product development and communication at Pingo Doce has been following the principles of the Mediterranean Diet, classified as an Intangible Cultural Heritage of Humanity by UNESCO (United Nations Educational, Scientific and Cultural Organization).
In 2019, the book “À Mesa com o Pingo Doce” (Dining with Pingo Doce) was launched, which has easy recipes in line with the principles of the Mediterranean Diet, and the most suitable preparation methods for Portuguese consumers’ current lifestyles.
The Pingo Doce bi-monthly magazine “Sabe Bem” (Tastes Good), with an average print-run of 150,000 copies, is one of the means of communication for the diet, in which recipes that encourage the reuse of surplus food are published.
To help consumers in their choice, a list of lactose-free and gluten-free products is also published in the Pingo Doce website, which is updated every month by Pingo Doce’s nutrition team, in accordance with the analytical control carried out on the Private Brand products.
Pingo Doce participates in the technical committees of the Portuguese Association of Distribution Companies (APED) dedicated to food quality and, within this framework, also established commitments with the Directorate-General for Health (DGS) in addition to those voluntarily undertaken regarding product reformulations.
In Poland, we also invested in promoting active and healthy lifestyles for everyone. Biedronka introduced a leaflet based on the Healthy Nutrition and Physical Activity for Adults Pyramid for Polish consumers, with a print-run of 1.4 million copies.