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INFORMED CONSUMERS

We advocate the responsible consumption of our products, through informed purchasing decisions.
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Communication

Our banners are committed to promoting more responsible and informed purchasing decisions through proactive engagement with consumers.

Product Information

The Packaging Manuals prescribe disclosing the characteristics and benefits of the Private Brand products on the labelling, complying with technical and legal requirements, namely on the nutritional composition of the products, and presenting full nutritional tables, with values per 100 grams and per portion.

Voluntary adoption of more straightforward information on the front of the packaging has been a priority, in order to allow consumers to make a more informed decision on the products they purchase.

GMO-free

We use the “Sem OGM” (GMO-Free) symbol for products mostly containing just one ingredient that could be genetically modified.

Alcoholic Beverages

In 2019, 91% of the Private Brand alcoholic beverage references in Portugal had a caloric icon and 91% of the references adopted a symbology that discourages pregnant women from consuming alcoholic beverages. In Poland, symbols referring to the caloric index, to advise against consumption by pregnant women and to responsible driving were also adopted.

Healthy Eating Habits

We place icons on products rich in Omega-3 and on gluten-free and lactose-free products, both in Portugal and in Poland. No sugar added products, fat-free products or products that contain low salt and fat content, also carry respective seals in Portugal.
In Poland, our Private Brand products also include an indication of fibre in the nutritional table, on the back of packages. In Colombia, we voluntarily added nutritional indications of recommended daily ingredients, displaying the values for calories, fat, sodium, sugar and protein.

Organic Products

We use the organic certification label of the European Union on organic products, related to production, labelling and control, for example, on the products of our Go Bio range sold in Portugal and in Poland.

Products for Vegans and Vegetarians

We use own symbols based on Polish law and other requirements for vegan and vegetarian consumers.

Rasing Awareness

For over 10 years, product development and communication at Pingo Doce has been following the principles of the Mediterranean Diet, classified as an Intangible Cultural Heritage of Humanity by UNESCO (United Nations Educational, Scientific and Cultural Organization).

In 2019, the book “À Mesa com o Pingo Doce” (Dining with Pingo Doce) was launched, which has easy recipes in line with the principles of the Mediterranean Diet, and the most suitable preparation methods for Portuguese consumers’ current lifestyles.

The Pingo Doce bi-monthly magazine “Sabe Bem” (Tastes Good), with an average print-run of 150,000 copies, is one of the means of communication for the diet, in which recipes that encourage the reuse of surplus food are published.

To help consumers in their choice, a list of lactose-free and gluten-free products is also published in the Pingo Doce website, which is updated every month by Pingo Doce’s nutrition team, in accordance with the analytical control carried out on the Private Brand products.

Pingo Doce participates in the technical committees of the Portuguese Association of Distribution Companies (APED) dedicated to food quality and, within this framework, also established commitments with the Directorate-General for Health (DGS) in addition to those voluntarily undertaken regarding product reformulations.

In Poland, we also invested in promoting active and healthy lifestyles for everyone. Biedronka introduced a leaflet based on the Healthy Nutrition and Physical Activity for Adults Pyramid for Polish consumers, with a print-run of 1.4 million copies.

Partnerships

We work together with various entities on projects specifically aimed at promoting healthy eating habits.

  • 01

    Less Salt Portugal

    Pingo Doce created the Menos Sal Portugal (Less Salt Portugal) programme in partnership with CUF (José de Mello Saúde) to raise awareness among Portuguese citizens of the harmful effects of excess salt intake. A study was also conducted on the impact of food education in changing eating habits and on several health indicators. Over the course of three months, participants also took part in a food (re)education programme to reduce their salt intake.

  • 02

    Zielona Kraina

    Since 2015 Biedronka supports the Zielona Kraina (Green Earth) project, developed in partnership with Green Factory, supplier of the exclusive brand Vital Fresh. It aims at promoting healthier eating habits among primary school children.

  • 03

    Polish Institute of Food and Nutrition

    Biedronka has been collaborating with the Polish Institute of Food and Nutrition since 2009 to learn about the needs and food trends of the country’s society, while at the same time seeking to make consumers aware of the importance of food for their health.

  • 04

    THE POLISH COELIAC SOCIETY

    At Biedronka, we work in partnership with the Polish Coeliac Society (Polskie Stowarzyszenie Osób z Celiakią i na Diecie Bezglutenowej) to monitor the launch of gluten-free products, which includes the production process, ensuring there is no cross-contamination, and certification of the final product.

  • 05

    THE PORTUGUESE CARDIOLOGY FOUNDATION

    In the context of this partnership, the “A Healthy Choice” symbol is shown on the delicatessen products, making it easier to identify the Pingo Doce products that are low in fat and salt, thereby contributing towards a more balanced diet that is beneficial for cardiovascular health.

  • 06

    Directorate-General for Health

    Pingo Doce provides recipes on the Mediterranean Diet developed by its nutrition team to the National Programme for the Promotion of Healthy Food. The collaboration also extends to Pingo Doce’s magazine “Sabe Bem”, with the integration of articles by the Directorate-General for Health on these topics.

  • 07

    THE PORTUGUESE COELIAC ASSOCIATION

    Pingo Doce works with the Portuguese Coeliac Association, whereby gluten-free Private Brand products are identified and an informative list about such products is made available to customers on Pingo Doce’s website.

  • 08

    THE INSTITUTE OF MOTHER AND CHILD

    Biedronka has been working with Instytut Matki i Dziecka (Institute of Mother and Child) since 2012 to develop products for children, by creating a public platform which lists all products that have received a positive evaluation as to their safety.

  • 09

    WORK COMMITTEE OF THE INSTITUTO COLOMBIANO DE NORMAS TÉCNICAS

    Since 2017, Ara has been part of the ICONTEC work committees (Colombian Institute of Technical Standards) to discuss and create quality and food safety standards, applicable to all product categories.

  • 01

    Less Salt Portugal

    Pingo Doce created the Menos Sal Portugal (Less Salt Portugal) programme in partnership with CUF (José de Mello Saúde) to raise awareness among Portuguese citizens of the harmful effects of excess salt intake. A study was also conducted on the impact of food education in changing eating habits and on several health indicators. Over the course of three months, participants also took part in a food (re)education programme to reduce their salt intake.

  • 03

    Polish Institute of Food and Nutrition

    Biedronka has been collaborating with the Polish Institute of Food and Nutrition since 2009 to learn about the needs and food trends of the country’s society, while at the same time seeking to make consumers aware of the importance of food for their health.

  • 05

    THE PORTUGUESE CARDIOLOGY FOUNDATION

    In the context of this partnership, the “A Healthy Choice” symbol is shown on the delicatessen products, making it easier to identify the Pingo Doce products that are low in fat and salt, thereby contributing towards a more balanced diet that is beneficial for cardiovascular health.

  • 07

    THE PORTUGUESE COELIAC ASSOCIATION

    Pingo Doce works with the Portuguese Coeliac Association, whereby gluten-free Private Brand products are identified and an informative list about such products is made available to customers on Pingo Doce’s website.

  • 09

    WORK COMMITTEE OF THE INSTITUTO COLOMBIANO DE NORMAS TÉCNICAS

    Since 2017, Ara has been part of the ICONTEC work committees (Colombian Institute of Technical Standards) to discuss and create quality and food safety standards, applicable to all product categories.

  • 02

    Zielona Kraina

    Since 2015 Biedronka supports the Zielona Kraina (Green Earth) project, developed in partnership with Green Factory, supplier of the exclusive brand Vital Fresh. It aims at promoting healthier eating habits among primary school children.

  • 04

    THE POLISH COELIAC SOCIETY

    At Biedronka, we work in partnership with the Polish Coeliac Society (Polskie Stowarzyszenie Osób z Celiakią i na Diecie Bezglutenowej) to monitor the launch of gluten-free products, which includes the production process, ensuring there is no cross-contamination, and certification of the final product.

  • 06

    Directorate-General for Health

    Pingo Doce provides recipes on the Mediterranean Diet developed by its nutrition team to the National Programme for the Promotion of Healthy Food. The collaboration also extends to Pingo Doce’s magazine “Sabe Bem”, with the integration of articles by the Directorate-General for Health on these topics.

  • 08

    THE INSTITUTE OF MOTHER AND CHILD

    Biedronka has been working with Instytut Matki i Dziecka (Institute of Mother and Child) since 2012 to develop products for children, by creating a public platform which lists all products that have received a positive evaluation as to their safety.