Our banners are committed to promoting more informed purchasing decisions through proactive engagement with consumers.
One of the reasons for our banners’ differentiation is the result of the trust consumers place in the quality of the Private Brand products and the educational role these play in promoting good health through food.
Our banners highlight the relevant nutritional information on the Private Brand products, showing those that contain allergens, gluten or milk, as well as the nutritional reformulations. Apart from the packaging, other means of communication are used in order to help consumers make informed decisions.
The Packaging Manuals are for disclosing the characteristics and benefits of the Private Brand products, in compliance with the technical and legal requirements. One of the examples is the commitment to clearly and concisely inform consumers about the nutritional composition of the products, providing full nutritional tables with the values per 100 grams and per portion.
Pingo Doce adopts the principles of the Mediterranean Diet as a differentiating feature for developing its Private Brand products and the meals from the Meal Solutions business unit. “Sabe Bem (Tastes Good)“, a bi-monthly magazine, with an average print-run of 150 thousand copies, aimed at Pingo Doce customers, provides recipes and articles on this kind of diet.
Pingo Doce’s website also plays an important part in encouraging people to adopt this kind of diet, as well as informing them about the list of and products, assisting consumers in their choice. These lists are updated every month by Pingo Doce’s nutrition team, in accordance with the analytical control carried out on the Private Brand products.
For a period of two weeks in 2016, 160 customers had contact with a nutritionist in Biedronka stores, where they received advice about nutrition, specific dietary requirements, ingredients less often used in Poland, such as quinoa, chia seeds and bulgur wheat, as well as about Biedronka’s Private Brand products.
Biedronka was also one of the sponsors of the 1st Nutrition Conference of Poland, on the theme of “Food and Nutrition in the Prevention and Treatment of Disease”, which had around 400 participants.