Healthy growth
We seek to ensure that products aimed at children are healthier and have a better nutritional profile than the benchmark for each market.
In 2021, for Biedronka Private Brand products for which there was a benchmark, more than half had a better profile than the market and the remaining had the same profile. In Portugal, 83% of the Pingo Doce and Amanhecer items most consumed by children had profiles similar to the benchmark, and 17% had a better profile.
In Poland, since 2020, all products consumed mainly by children are free from preservatives, sweeteners, glucose-fructose syrup, phosphate, monosodium glutamate, hydrogenated vegetable oils and emulsifier polyglycerol polyricinoleate (E476).