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Tailored made for everyone

We are committed to offering options suited to all our consumers, whether based on specific needs or preferences.
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Differentiated Solutions

In their offer, our Companies incorporate solutions that meet consumer trends: adoption of healthier lifestyles, demand for convenient food solutions with a balanced nutritional profile, or the growth of consumer groups with special dietary needs and/or preferences.

We are committed to increase the number of references in the lactose-free and gluten-free range by 5% compared to 2017, in Private Brand products in Portugal and Poland.

Organic Products

We offer organic products in our stores in Portugal and Poland, aimed at consumers who prefer food produced using sustainable production methods, without the use of artificial fertilisers.

To this end, we introduced the Go Bio range in 2018, which consists of a selection of certified organic products which can positively impact the health of consumers. In 2019 alone, 21 references were launched in Poland. In Portugal, the Go Bio range had 43 references in 2019.

In 2019 we also launched 9 products from other ranges with EU Ecolabel certification – the European Union Ecolabel: 2 in Poland and 7 in Portugal.

Products for vegans and vegetarians

Under the Go Vege range, launched in Portugal and in Poland, we offer plant-based products suitable for vegans and vegetarians, without any animal protein.

In 2019, Pingo Doce launched seven products and Biedronka placed 13 Go Vege references on the Polish market. Noteworthy are the launch of the Pingo Doce chicken-style and beef-style hamburgers, made only with peas and cereals (not containing soy) and without artificial flavours, as well as the new chicken-style nuggets.

In addition to the vegetable meals available at the Take Away counter and at Pingo Doce Restaurants, six meals for vegetarians were launched, among which paella (low in saturated fat), chilli (additional source of protein) and cooked quinoa.

Gluten-free and lactose-free products

For consumers intolerant to the protein present in cereals such as wheat, barley or rye, or lactose intolerant, we develop new Private Brand food solutions every year.

In Portugal more than 80 gluten-free products were launched in 2019 and, in the Pura Vida range, 13 lactose free references were introduced. In Poland, Biedronka presented four gluten-free charcuterie references. In this category, the products launched by Biedronka are clean label, i.e. made without the addition of sodium glutamate, phosphates or other additives used in the food industry to ensure conservation or enhance flavour and colouring (known by the acronym “E”).

In Colombia, Ara launched in 2019 three Lactif low-fat lactose-free yoghurts with prebiotic and probiotic fibre, which helps regulate the digestive system.

Healthy Growth

We seek to develop products for children, with healthy nutritional profiles above the market benchmark.

In 2019, we reinforced this plan by launching the Bolsas 100% Fruta e Legumes (100% fruit and vegetable pouches). These are the perfect alternative as a children’s snack as they do not contain food colouring or preservatives, and only sugar from fruit is used. In the same year, we introduced the Farinha Láctea Multifrutos Sem Açúcar Cuida Bebé (Cuida Bebé sugar-free multi-fruit infant cereal) and Bolachas Matinais Sem Açúcar (sugar-free breakfast biscuits), made of wholemeal cereals and rich in fibre.

Balanced Nutrition

We work to promote healthier food choices by offering nutritionally balanced products.

Nasza Spiżarnia

The Polish Ministry of Agriculture and Rural Development awarded five products from Nasza Spiżarnia (Our Pantry) range with the the Poznaj Dobrą Zywność (Try Fine Food) distinction, for their quality, nutritional profile, composition and production methods.

Pingo Doce Low Salt Mayonnaise

The Maionese Com Baixo Teor de Sal Pingo Doce (Pingo Doce Low Salt Mayonnaise) was one of the most relevant launches in 2019, since it has 80% less salt than the market average (in August 2019), thanks to the addition of thymus mastichina, an aromatic herb endemic to the Iberian Peninsula used as a salt substitute and which adds flavour.

Pingo Doce Restaurants

Pingo Doce restaurants have launched dishes containing more vegetables and, in the area of soups, three references with no added salt and low saturated fat have been launched: the julienne soup and the vegetables soup, both without potatoes, and the green bean soup.