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Building differentiated solutions

We want to be a proactive player in the fight against and prevention of food-related diseases, by building differentiated solutions.
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Differentiated solutions

Our Companies incorporate in their offer solutions that meet rising consumer trends: the adoption of healthier lifestyles, the demand for convenient food solutions with a balanced nutritional profile or the growth of consumer groups with special dietary needs.



The Pura Vida range is aimed at people with specific dietary needs or preferences, offering gluten-free products or those without any added sugar.

In 2016, we launched 10 new references, bringing the number of products in this range up to 91, which includes “Natas para Bater” (Whipping Cream) and “para Culinária” (Cooking Cream), “Bolacha Maria” (Maria Biscuits), “Bolacha de Água e Sal” (Crackers) and 0% lactose Natural and Stracciatella Greek-style yoghurts; “Tortitas de Milho com Chocolate Preto” (Corn Crackers with Dark Chocolate) for consumers with gluten intolerance; and “Sementes de Chia” (Chia Seeds), containing a high level of fatty acids (Omega-3) and are a source of vitamins B1 and B3 – important for the nervous system – of fibre and various minerals such as magnesium, zinc, iron, phosphorous, calcium and manganese.

Other Pura Vida launches include “Croquetes de Legumes” (Vegetable Croquettes), for cooking in the oven and “Hambúrguer de Soja” (Soy Burger), which contain a high level of exclusively vegetable protein, both especially indicated for vegans. We also launched the “Baunilha” (Vanilla) and “Sem Adição de Açúcares” (No Added Sugar) soy-based drinks, which are sources of calcium and vitamins B2, B12 and D2.



Apart from products that are essential for a healthy diet, various references were launched that have potential health benefits and/or are aimed at specific dietary requirements, notably the following in 2016:

  • Kraina Wedlin chicken and turkey delicatessen products, with a fat content of just 3%;
  • Bonitki biscuits, in the milk and honey, and almond and chocolate varieties, containing at least 5 wholemeal cereals (wheat, barley, spelt, oats, and rye), and vitamins and minerals, such as iron and magnesium;
  • The Solla brand light margarine, a source of polyunsaturated fatty acids such as Omega-3, which contribute towards a healthy circulatory system.

24 gluten-free products and 10 lactose-free products were also launched, of which the Aktiplus yoghurts are highlighted, all with added vitamin C and D, folic acid and calcium, suitable for older consumers; and Bez Laktozys butter.

9 references were introduced in the KCalculation range, launched in 2015 in accordance with the recommendations of the Instytut Żywności i Żywienia (Polish Institute of Food and Nutrition) for developing products with fewer calories.

Biedronka was also the first distribution chain to launch the Wolno Gotowane (Slow Cooked) range, aiming to offer consumers healthy, convenient products. In 2016, 11 references in this range went on the market.



In Poland, we launched 22 references, where of particular note are the Vitalss food supplements containing at least 10 vitamins, the Vital Fresh juices, made only of fruit, which are a source of vitamin C, and the Dada formula for babies as from the age of six months, which contains follow-on milk, is gluten-free, has no added sugar and is a source of vitamins A, B1, B12 and of minerals such as calcium, iron, zinc, selenium and iodine.

In Portugal, the “Bolsas 100% Fruta Pingo Doce” (Pingo Doce 100% Fruit Packs) were specially developed for children, each pack being the equivalent of a portion of fruit. These products come in 9 varieties and are a source of vitamin C and fibre, and contain no colouring or preservatives. In addition, they have no added sugar – just what is naturally present in the fruit.

In the Pura Vida range, the “Bebida de Soja Kids” (Kids Soy Drink) was launched, which is a source of iron, calcium, iodine and vitamins B1, B2, B12, C, D2 and E.

Seeking to offer products for new-born babies, we launched “Farinha Láctea Pêra Pingo Doce” (Pingo Doce Pear Infant Cereal) for babies as from the age of 4 months, which has no gluten in its composition and contains follow-on milk. The “Pingo Doce Farinha de Trigo” (Wheat Infant Cereal) and “Farinha Bolacha Maria” (Maria Biscuit Infant Cereal) were also launched, which are rich in calcium, iron and various vitamins that are essential for growth.