We have reduced the levels of salt, fats, sugars, preservatives and other artificial ingredients, adding greater amounts of fibre, fruit and micronutrients wherever possible.
When reformulating, the priority lies with fast-moving consumer goods, those seen as beneficial for the health or those most popular among children, thereby boosting our contribution towards quality public health.
The objective is to prevent and fight against diet-related diseases including obesity, diabetes, osteoporosis and cardiovascular diseases.
The Guidelines for Developing Private Brand Products reinforce the principles listed in our Nutritional Policy and define the following:
- Restrictions as to the use of colouring, preservatives and other superfluous, synthetic additives;
- Maximum accepted quantities of some ingredients in the products, such as salt, sugar and fat;
- Nutritional reformulation strategies;
- Appropriate packaging materials for contact with foodstuffs;
- Principles of nutritional labelling, including information on health, nutrition and the promotion of healthy lifestyles;
- Product monitoring plans – namely sensorial tests – audits and laboratory controls.