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Quality Products

To encourage healthier food choices, we have cut down on the salt, sugar and fats in our Private Brand and Perishables offer .
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When reformulating, the priority lies with fast-moving consumer goods, those seen as beneficial for health or those most popular among children, thereby boosting our contribution towards quality public health.

We have reduced the levels of salt, fats, saturated fats, sugars, preservatives and other artificial ingredients, adding greater amounts of fibre, fruit and micronutrients wherever possible.

The goal is to prevent and fight against diet-related diseases, including obesity, diabetes, osteoporosis, and cardiovascular diseases.

Private Brand and Perishables Products

The Guidelines for Developing Private Brand Products and Perishables reinforce the principles listed in our Nutritional Policy.

  1. Restrictions as to the use of colouring, preservatives and other superfluous, synthetic additives
  2. Maximum accepted quantities of some ingredients, such as salt, sugar or fat
  3. Nutritional reformulation strategies
  4. Diversity of the offer and development of products for people with specific nutritional requirements or preferences, and within specific age groups
  5. Packaging material allowed for contact with foodstuffs
  6. Labels that include clear and straightforward information for consumers on health, nutrition, portions and promote healthy eating habits
  7. Product monitoring plans, namely sensory tests, audits and laboratory controls


In 2020, 78 Biedronka Private Brand products were reformulated.

Biedronka cut the sugar in 61 products, thus preventing 2,294 tonnes of sugar from being placed on the market: 22 soft drinks, iced teas and juices (including those of the Miami brand, for children), 23 Fruvita yoghurts and five Miami children’s cereal references.

Salt was reduced in 33 products (resulting in around 36 tonnes less salt consumed), particularly in 14 Top Chips references.

The fat content was reduced in five products, most notably the Vital Fresh beetroot salad, which saw its fat content cut by 15%, and the Fasti Gouda and Emmental cheeses and ham, which now have 29% less fat. In all, 28 tonnes of fat were avoided.

Also in 2020, we concluded the process of removing superfluous additives, such as monosodium glutamate (E621), thickeners and artificial colouring, from children’s cereals.

The titanium dioxide (E171, referred to in the industry as the “perfect white”) was removed from five products, four of which also saw the removal of the bright blue colouring (E133). The colouring and artificial flavour enhancers were also removed from 12 baby food products.

All references consumed mainly by infants and children are free from preservatives, sweeteners, glucose-fructose syrup, phosphate, monosodium glutamate, hydrogenated vegetable oils and the emulsifier polyglycerol polyricinoleate (E476).


In 2020, 71 nutritional reformulations were made by Pingo Doce and Recheio Private Brand products.

The recipes of 31 Pingo Doce, MasterChef and Amanhecer Private Brand products were reformulated to reduce sugar content, resulting in more than 173 tonnes less sugar in the market. Most noteworthy were the iced teas and the Bolas de Chocolate and Chocolocos chocolate cereals, both popular among children and adolescents.

The salt content in 34 Pingo Doce and Recheio products was reformulated, including in the Pingo Doce and Amanhecer Prive Brand Batata Frita Palha Fina matchstick chips, in the Meal Solutions and Take Away soups, and in the own-made bread. In all, 21.4 tonnes of salt were cut.

With regard to saturated fat, the quantities in 11 products were reformulated by removing saturated oils or replacing them with other healthier oils. Most noteworthy are the Batatas Fritas Palha matchstick chips and the Lisas Light low-fat plain crisps, with 80% and 77% of palm oil removed, respectively, a fat that was replaced with sunflower oil in four other references that are popular among children and adolescents.

We adjusted the artificial trans fat used in the Fresh Dough Factory so that no more than 2 grams per 100 grams of fat is used in all the products we make, thus anticipating compliance with Commission Regulation (EU) 2019/649, which sets April 2021 as the deadline to comply with the established maximum amount of artifical trans fat allowed. In all, 184 tonnes of saturated fat were avoided.


Given the Jerónimo Martins Group’s accumulated experience in developing Private Brand products over more than two decades, and since it was established, the Ara chain of stores has followed production guidelines to ensure the development of products with the recommended intake of salt, sugar, fat and saturated fat. As a result, fewer products require reformulation.

In 2020, we cut the salt content in the Barbacon Santarrosano Chorizo by 28%, corresponding to 0.35 tonnes less salt in the market.

The carrageenan (E407) in the Almond Valley almond drink was replaced by carob gum. Carrageenan is a substance extracted from red algae with food preservation properties and used as an emulsifier, which can potentially cause inflammation in the digestive system.

The artificial colouring in the Lacrem instant non-dairy coffee creamer was replaced with beta-carotene, and the fruit content of the Solei pear, apple and mango nectars was increased by 0.6 p.p. to 18%.

Note: The number of tonnes of these ingredients that has been removed is calculated using the following method: the quantity of the ingredients present in the formula of the references encompassed, multiplied by the number of units sold in the year.

Non-Food Products

We have also been removing some substances considered potentially harmful to human health and/or ecosystems.

In Poland, we removed the allergenic fragrances in cosmetic products, replaced the preservatives in 35 household cleaning and textile products, and removed the microplastics (nylon and polyethylene) in eight Private Brand Be Beauty and Niuqi cosmetic products.

Independent verification

Information on the reformulation of our Perishables and Private Brand food products was confirmed by an external and independent entity for the Group’s 2020 Annual Report.

Independent Report

Read the 2020 Independent Limited Assurance Report.