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To encourage healthier food choices, we have cut down on the salt, sugar and fats in our Private Brand and Perishables offer .
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We have reduced the levels of salt, fat, saturated fat, sugar, preservatives and other artificial ingredients, adding greater amounts of fibre, fruit and micronutrients wherever possible.

When reformulating, the priority lies on the fast-moving consumer goods, those seen as beneficial for health or those who are most popular among children, thereby boosting our contribution towards quality public health.

The goal is to prevent and fight against diet-related diseases, including obesity, diabetes, osteoporosis and cardiovascular diseases.

Private Brand and Perishables Products

The Guidelines for Developing Private Brand and Perishables Products reinforce the principles listed in our Nutritional Policy and define the following:

  1. Restrictions as to the use of colouring, preservatives and other superfluous, synthetic additives;
  2. Maximum accepted quantities of some ingredients, such as salt, sugar or fat;
  3. Nutritional reformulation strategies;
  4. Diversity of the offer and development of products for people with specific nutritional requirements or preferences, and within specific age groups;
  5. Packaging material allowed for contact with foodstuffs;
  6. Labels that include clear and straightforward information for consumers on health, nutrition, portions and promote healthy eating habits;
  7. Product monitoring plans, namely sensory tests, audits and laboratory controls.


In 2019 alone, we reformulated the nutritional profiles of 35 Biedronka Private Brand products.

The fat content was reduced in 17 Biedronka products. Most notably in the Danie Express chicken nuggets, with reductions of between 3% and 8% and in two Danie Express poultry and pork cheeseburger varieties. In all, 148 tonnes of fat were avoided.

Salt was reduced in nine references, among which the Nasze Smaki prepared English-style stew, Pano hotdog rolls and the Madero meat sauce. 12 tonnes of salt were prevented from entering the market.

Sugar content was reduced in 21 products, in particular the Psyzne Danie pierogi (pasta dumplings), that recorded a 50% reduction, and in four varieties of the Aktiplus fermented yoghurts, the sugar content of which was reduced by between 19% and 29%. 1,365 tonnes of sugar were avoided.


In 2019, 40 nutritional reformulations were applied in several Pingo Doce and Recheio Private Brand Products.

There was a reduction in the amount of sugar in six products. Most notably, in the Pingo Doce and Amanhecer Maria Biscuits, which are very popular among children, resulting in more than 110 tonnes of sugar prevented from entering the market.

Salt quantities were revised in the Pingo Doce, Masterchef and Amanhecer tomato pulp with onion and garlic recipes, resulting in a reduction of 50% in salt content. This amount corresponds to more than one tonne of salt that was not consumed.

With regard to saturated fat, palm oil has been substituted with sunflower or olive oil in 25 references. The coconut oil was removed from the Super Rolito ice cream, thus reducing its fat content. The fat and saturated fat from Chouriços de Porco Preto (black pork chorizo sausages) was also removed from their respective recipes. In total, three tonnes of fat and 235 of saturated fat were avoided.

Superfluous ingredients were also removed from some products, such as the flavour enhancer monosodium glutamate (removed from five Pingo Doce ham references), food colouring (removed from the Masterchef strawberry topping used by professionals in the HoReCa channel), the egg white lysozyme protein (an allergen and preservative, removed from flamengo cheeses), and artificial sweeteners, (removed from the Pura Vida 5 Cereais Integrais biscuits).


Considering the accumulated know-how of more than two decades that the Jerónimo Martins Group has in developing Private Brand products, the Ara chain of stores, has incorporated production guidelines that safeguard the development of products with recommended contents of salt, sugar, fat and saturated fat since its establishment in 2013, being therefore less susceptible to product reformulations.

In 2019, Ara avoided the entry of 8 tonnes of sugar into the market, with the revision of the Be Power energy drink recipe, which reduced its sugar content by 7 p.p..

Note: The number of tonnes of these ingredients that has been removed is calculated using the following method: the quantity of the ingredients present in the formula of the references encompassed, multiplied by the number of units sold in the year.

Non-Food Products

We have also been removing some substances considered potentially harmful to human health and/or ecosystems.

In Poland, the synthetic preservatives from three Dada children’s wipes references were removed in 2019, and they are now recognised in Poland by Instytut Pomnik – Centrum Zdrowia Dziecka (Children’s Health Centre). In 2018 we replaced the microplastics present in the Dentix Mouthwash Fresh toothpaste, and in the Spa shower gel and Be Beauty shower gel, with natural bamboo, apricot seed powder and natural exfoliating agents respectively.

Independent verification

Information on the innovation and reformulation of Private Brand and Perishables products was confirmed by an external and independent entity for the Group’s 2019 Annual Report.

Independent Report

Read the 2019 Independent Limited Assurance Report.