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Promoting quality through our products

We offer high quality, healthier products with more nutritional information.
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We have reduced the levels of salt, fat, sugar, preservatives and other artificial ingredients, adding greater amounts of fibre, fruit and micronutrients wherever possible.

When reformulating, the priority lies with fast-moving consumer goods, those seen as beneficial for the health or those most popular among children, thereby boosting our contribution towards quality public health.

The objective is to prevent and fight against diet-related diseases including obesity, diabetes, osteoporosis and cardiovascular diseases.

The Guidelines for Developing Private Brand Products reinforce the principles listed in our Nutritional Policy and define the following:

  • Restrictions as to the use of colouring, preservatives and other superfluous, synthetic additives;
  • Maximum accepted quantities of some ingredients, such as salt, sugar or fat;
  • Nutritional reformulation strategies;
  • Packaging material allowed for contact with foodstuffs;
  • Principles of nutritional labelling, including information on health, nutrition and the promotion of healthy lifestyles;
  • Product monitoring plans – namely sensory tests – audits and laboratory controls.

Nutritional Reformulations of Private Brand Products

In 2018, we prevented the following from entering the market:

tonnes of fat
tonnes of sugar
tonnes of salt


We reduced the levels of fat, salt and sugar in 33 food products. The levels of fat were reduced in 19 references of Biedronka, especially in Fasti processed cheeses, which now have less 44% fat, representing a total of 92 tonnes of fat.

The reduction in salt encompassed eight references, including Pano grilled wheat wraps and the Polsnack crisps, making a total of 22 tonnes, while seven references were formulated as far as sugar is concerned.



We nutritionally reformulated eight products.

Within the scope of Pingo Doce’s Meal Solutions, we cut the sugar in the Arroz Doce (Rice Pudding) – a typical Portuguese desert – by 10%, which is the equivalent to 500 kilograms of sugar.

The level of saturated fat was reduced in other references. Palm oil was replaced by sunflower oil or was eliminated. This was the case with the Pingo Doce Tostas Sem Sal (Unsalted Melba Toast) and the Amanhecer Creme para Barrar de Cacau e Avelãs (Cocoa and Hazelnut Spread) and the Amanhecer and MasterChef Petiscos do Mar (Seafood Delicacies).

We reformulated two Flocos de Batata (Potato Flakes) references, removing the preservatives from their composition.

Some raw materials used in the Take-Away, Bakery and the restaurants were also reformulated. The palm oil – used as an ingredient in breadcrumbs and as an oil for frying -, was replaced by sunflower oil.



Regarding the quantities of salt, we reformulated five of the Kai exclusive brand delicatessen products, which resulted in preventing a total of 2.4 tonnes from entering the market. The Heil red berry and almond granola cereals also had the superfluous additives removed.

Non-Food Products

Some non-food products were reformulated considering their potential impact on consumer health and/or on the ecosystems. Of particular note are the Dentix Mouthwash Fresh toothpaste, the Spa shower gel and the Be Beauty shower gel, whose microplastics were replaced (as their size and inability to be filtered by the wastewater system may pose risks to oceans and rivers) by natural bamboo, powdered apricot kernels and natural exfoliants, respectively. Four Be Beauty hair mask references were also launched, of which the parabens (synthetic preservatives) and silicones (polymers that may cause irritations and allergies) were removed.

The number of tonnes of these ingredients that has been removed is calculated using the following method: the quantity of the ingredients present in the formula of the references encompassed, multiplied by the number of units sold in the year.

Independent verification

The data referring to product innovation and reformulation and in the Meal Solutions was verified by an external and independent auditor within the scope of the Group’s 2018 Annual Report.