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Promoting quality through our products

We offer high quality, healthier products with more nutritional information.
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We have reduced the levels of salt, fat, sugar, preservatives and other artificial ingredients, adding greater amounts of fibre, fruit and micronutrients wherever possible.

When reformulating, the priority lies with fast-moving consumer goods, those seen as beneficial for the health or those most popular among children, thereby boosting our contribution towards quality public health.

The objective is to prevent and fight against diet-related diseases including obesity, diabetes, osteoporosis and cardiovascular diseases.

The Guidelines for Developing Private Brand Products reinforce the principles listed in our Nutritional Policy and define the following:

  • Restrictions as to the use of colouring, preservatives and other superfluous, synthetic additives;
  • Maximum accepted quantities of some ingredients, such as salt, sugar or fat;
  • Nutritional reformulation strategies;
  • Packaging material allowed for contact with foodstuffs;
  • Principles of nutritional labelling, including information on health, nutrition and the promotion of healthy lifestyles;
  • Product monitoring plans – namely sensory tests – audits and laboratory controls.

Nutritional Reformulations of Private Brand Products

In 2017, we prevented the following from entering the market:

tonnes of fat
tonnes of sugar
tonnes of salt

The number of tons of these ingredients that has been removed is calculated using the following method: the quantity of the ingredients present in the formula of the references encompassed, multiplied by the number of units sold in the year.


We reduced the levels of fat, salt and sugar in 47 food products. The levels of fat were reduced in 21 references of Biedronka’s exclusive brands, notably the Swojska Chata brand pierogi traditional filled pies.

The reduction in salt encompassed nine references making a total of 22 tons, while 15 references were formulated as far as sugar is concerned.


We nutritionally reformulated 41 products.

Within the scope of Pingo Doce’s Meal Solutions, it was possible to prevent more than six tons of sugar from entering the market.

Independent verification

The 2017 results were verified by an external and independent entity in the context of the Group’s 2017 Annual Report.