Our activity is closely linked to biodiversity and ecosystem services. Our expertise in fresh food, that is, selling meat, fish, fruit and vegetables, among other perishable products, directly impacts ecological systems on which they also depend.
The operational strategies and policies we follow with various stakeholders reflect our continuous effort to map and mitigate these impacts.
With consumers and the general public, and in partnership with research centres and/or non-governmental organisations, we implement awareness campaigns and projects to conserve the ecosystems, habitats and species on which our activities depend and/or that are impacted by them.
In our operations, we contribute to the protection of wild fish, introduce products with a better environmental and social profile, and implement sustainable practices in the production of beef, milk and aquaculture.
We promote awareness and monitoring initiatives in our partnership with suppliers. Some examples are the good agricultural practices among our fruit and vegetable suppliers that we have been promoting in Portugal since 2013 and the creation of the Sustainable Agriculture Handbook to help farmers calculate the sustainability index of their farms.
Learn about some of the initiatives we are members of.
In 2021, we invested more than €600,000 in projects focused on restoring natural habitats, protecting biodiversity and raising environmental awareness in Portugal, Poland and Colombia.
Pingo Doce is the official sponsor of the Lisbon Oceanarium, supporting and contributing to the activities carried out by the Oceanarium since 2003.
Associação Natureza Portugal (ANP – Portuguese Nature Association) in association with the World Wildlife Fund (WWF)
Jerónimo Martins has supported this project since 2013, helping to get certification (FSC®) for 30,000 hectares of cork wood forest, including a High Conservation Value Area of 1,302 hectares.
Liga para a Protecção da Natureza (LPN – Portuguese League for Nature Protection)
Supported since 2011 by Pingo Doce, the ECOs-Locais project encourages active citizenship in the protection of the environment. Pingo Doce has also endorsed the cleaning of beaches and surrounding areas since 2018.
Quercus
Jerónimo Martins has supported this initiative since 2014, which carries out awareness campaigns on the conservation of pollinators and biodiversity at schools. The SOS pollinators website was also launched. The project also distributes the Family Beekeeping Manual to local entities, farmers, beekeepers and technicians.
Czysta Polska
Biedronka carried out three initiatives in 2021 with the association Czysta Polska (Clean Poland): the cleaning of the Tatra mountains (underway since 2019), beach cleaning along the Baltic Sea coast, and the financing of the conservation of Poland’s oldest trees.
Lisbon Zoo
Pingo Doce has been sponsoring the Ring-tailed Lemur since 2015, covering expenses associated with this species.
ProAves
Ara supports the project to protect five macaw species in the Tití Cabeciblanco nature reserve and awareness campaigns in Antioquia.
ProAves
Launched in 2019 and supported by Ara, this project now protects five macaw species in two nature reserves: Tití Cabeciblanco, in Antioquia, and El Dorado, in Magdalena.