We encourage social and environmental criteria to be incorporated into the development and production processes of the products we sell, seeking to communicate it to our customers, whenever possible.
In 2019 only, we launched over 110 Private Brand and Perishable references with sustainability certification.
In order to promote the consumption of sustainable products, and alongside products with sustainability certification, we seek to make available products with differentiated environmental and social characteristics, using the packaging of these products to communicate this information to our consumers. To ensure these characteristics, we have developed internal control systems for Private Brand products.
This is the case with the Pingo Doce products’ ecodesign stamp, which indicates how the packaging has become more sustainable, or the recycling icons, which indicate the recycling bin to be used by the consumer at the end of the product’s life. Biedronka has also adopted this approach in products that use cage-free eggs in their ingredients or in food solutions suitable for vegans and vegetarians.
The data referring to Private Brand and Perishable products with sustainability certification launched in 2019 was verified by an external and independent entity in the context of the Group’s 2019 Annual Report.