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Adding social and environmental value to what we do

We seek to add value to our products, by incorporating environmental and social concerns while informing our customers.
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Certified products

We encourage social and environmental criteria to be incorporated into the development and production processes of the products we sell, endeavouring to communicate that to our customers, whenever possible.

In 2016, we launched the following Private Brand products with sustainability certification:

  • 13 product references with cocoa certified by UTZ;
  • 8 fish references with MSC certification;
  • 5 perishables references with European Union Organic Farming certification;
  • 4 tea references with Rainforest Alliance certification;
  • 1 coffee reference with 100% Fairtrade certification;
  • 1 cleaning product with EU-Ecolabel certification.


Other products

Over 90% of our salt cod (Gadus morhua) comes from Norway and around 50% of the frozen hake sold by Pingo Doce is from South African waters. In both cases, the fish are caught using vessels that comply with the MSC certification standards.

At Pingo Doce, we maintained 6 tinned tuna references with the Dolphin Safe label and 6 cleaning product references with EU-Ecolabel certification.

At that same banner, we raised the number of references with Sustainable Forestry Initiative (SFI) certification to 30 and maintained 7 references with Programme for the Endorsement of Forest Certification (PEFC) certification. At Recheio, we ended 2016 with 8 SFI references, 5 of which certified by PEFC.

The above cases joined the 52 Pingo Doce organic product references in the Fruit and Vegetables category, boosting our list of certified Private Brand products.

The “Linda” range of soaps that we sell at Biedronka was relaunched to now mention GreenPalm, ensuring that the purchase of the equivalent volume of palm oil used in the production of these references is acquired from sustainably-managed sources.