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We prefer local

We favour long-lasting relations with local suppliers, so that we can ensure maximum freshness, while simultaneously boosting production, encouraging the creation of local jobs and reducing our carbon footprint.
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Partnerships: local suppliers and innovation

At the Jerónimo Martins Group, whenever possible, we choose local suppliers as a means of boosting social and economic sustainability in the communities where we do business and of minimising the carbon footprint generated by our products.

That is why we only import products in the following situations:

  • when products are scarce, due to production seasonality, a common occurrence in the Fruit and Vegetables categories;
  • when there is no domestic production whatsoever or, if there is, the quantity produced in the country is insufficient to guarantee a sustained supply to our stores;
  • when the price-quality ratio of the domestic products prevents us from complying with our commitment to supply consumers with quality at the best price.


Products sourced from local suppliers in 2016


How we promote local production

In all the countries where we do business, we carry out initiatives to encourage consumers to favour products of local origin.

In Portugal, our Private Brand products and Perishables are identified with stickers reading “O Melhor de Portugal Está Aqui” (“The Best of Portugal is Here”), “Produzido em Portugal” (“Made in Portugal”) and “Fruta 100% Portuguesa” (“100% Portuguese Fruit”).

In Poland, the products are identified with a sticker reading “Polski Produkt” (Polish Product) or a “#jedzcopolskie” (Eat what is Polish) sticker.

In Colombia, the products have stickers saying “Hecho en Colombia” (“Made in Colombia”) and “Una marca de Ara” (“An Ara brand”).

Innovation in the offer of local products

These initiatives give consumers access to a varied assortment, while at the same time boosting partnerships with the Group’s suppliers and stimulating the development of their skills.


Varieties that are underdeveloped in Portugal were sold in the Group’s stores, giving customers access to a varied assortment of vegetables and at the same time, stimulating the development of new skills among producers. Products included in this project are round, striped and yellow courgettes; striped aubergines; sweet cucumber, and bimi, a variety of broccoli.


Due to the cooperation with its suppliers, Biedronka was a pioneer in making malinowe (raspberry tomatoes) available in its stores all year round. A media campaign was also conducted and leaflets were distributed and posters put up in the stores to promote the consumption of this domestic variety.

Instilled with this innovative spirit, in 2015, Biedronka stocked its stores with Antonówka apples and Klapsa pears, as well as Irga and Bryza potatoes. “Kuchnia Passionata” (“Passion for Cooking”) was also launched, which is a special range of vegetable products developed with the aim of encouraging people to use traditional Polish varieties when preparing meals.

In 2015, Biedronka established a network of strawberry suppliers, with the objective of reducing the time between the harvest and the product being available in the stores, where it was able to sell 650 tons in 2016.


We believe that working in a partnership and raising awareness about sustainability can turn challenges into opportunities.


We provide technical support to Portuguese producers of lamb, veal, pork, chicken and turkey, promoting the use of cereal-based feed and advising them on more efficient management and distribution methods.

We maintain direct relations with a cooperative of fishermen in the area of Sesimbra, thereby upholding quality and price competitiveness and traditional fishing methods, making the sustained regeneration of the species possible.

In 2016, Pingo Doce continued with the extraordinary measure to support Portuguese producers of fresh produce who are members of CAP (Confederation of Portuguese Farmers), by shortening the payment time to an average of 10 days.


In Poland, Biedronka doubled the sale of free-range chickens, making sure they were sold in all the banner’s stores, and it was the only retailer in Poland to guarantee this 70-day rearing method.


In Colombia, Ara has been working with the objective of establishing stable relations and partnerships with Colombian suppliers. In 2016, it cooperated with 85 local suppliers who provided more than 500 Private Brand products.