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BEING PART OF THE COMMUNITY

We are actively and deeply involved with the communities where we are present.
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Supporting Surrounding Communities

We build close relationships with the communities where our stores and distribution centres are located to make a positive and lasting contribution to local social and economic progress.

We fulfil our mission through our products, the jobs we create and the support we provide. We support institutions that help the more vulnerable groups in society – such as the elderly, children and young people in need.

The most significant support is generally provided through food donations to help fight hunger and malnutrition.

DIRECT AND INDIRECT SUPPORT

We support communities through donations and by holding campaigns for our customers.

SOCIAL INITIATIVES

We sponsor projects that can produce change and focus on children, young people and the elderly.

INTERNAL CAMPAIGNS

We encourage our employees to engage in social programmes.

Impact measurement

The actions we support and/or promote are monitored and assessed as to the impact they produce to efficiently allocate resources to projects that cover the largest possible number of people and/or generate the greatest and best outcomes. We regularly visit the institutions with which we have cooperation agreements. Since 2011, we have monitored the support provided using the Business for Societal Impact (formerly the London Benchmarking Group) criteria.

Independent Verification

Information on investments in infrastructures and services supported, significant indirect economic impacts, engagement with the local community, and measurement of the impact of the support provided to surrounding communities in 2021 was confirmed by an external and independent entity for the Group’s 2021 Annual Report.

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