Promoting social inclusion
To foster social entrepreneurship and the financial sustainability of third-sector organisations, Pingo Doce sells products developed by institutions that are dedicated to fighting social exclusion. Since 2011, the company has actively supported CEERDL – Centro de Educação Especial Rainha Dona Leonor, a cooperative that provides services to improve the quality of life of 500 people with a disability or mental illness.
This successful partnership has led to increased production which, in turn, has helped to improve social services and to integrate people with disabilities. Pingo Doce buys about 60,000 mono-lily bouquets from CEERDL every year, which accounts for around 22% of CEERDL’s flower farming revenue.
In another type of initiative, in 2021 Hebe donated 33,000 units of cosmetic products to 1,300 women from 53 institutions that assist single mothers. This initiative results from a partnership with the Torf Corporation (a Polish cosmetics manufacturer) and the Veritas Foundation, which supports people in a position of economic vulnerability.