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We support and join initiatives which add value to the communities in which we are present.
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Social Initiatives

PORTUGAL

In partnership with “Projeto Semear”  we have been supporting young adults with intellectual and developmental disabilities since 2014, through projects that allow them to overcome the barriers to their social and professional inclusion, given the high unemployment rate of this vulnerable population group. Our Quality and Sales Departments helped implementing the programme which comprises the cultivation of fruit and vegetables, advising on crops which can be sold at Pingo Doce stores.

In collaboration with vegetable supplier Estevão Luis Salvador, we were able to provide technical training through traineeships and a solution for packaging and marketing products. This year, 12 tonnes of butternut squash and 5 tonnes of sweet potato were sold.

In Portugal, in partnership with ABAE – Associação Bandeira Azul Europa (European Blue Flag Association), we supported the Eco-Chefs project, which is part of the Alimentação Saudável e Sustentável (Healthy and Sustainable Eating Habits) programme, which aims at raising awareness among students about eating habits, nutrition and the sustainability of agrifood cultivation.

POLAND

As part of a partnership with Danone, Lubella and Instytut Matki i Dziecka (Polish Institute of Mother and Child), – Partnerstwo dla Zdrowia (Partnership for Health) – more than 1.4 million units from the Milk Start range were sold every month at cost price.

This project, launched in 2006, aims at fighting the malnutrition of the most underprivileged children in Poland. Over these more than 10 years, we have sold more than 200 million units from this product range, without any associated profit. The range provides 25% of the daily recommended nutritional needs in vitamins and minerals to promote children’s growth .

Within the scope of this partnership, in 2017 we extended the programme to raise awareness of the importance of having breakfast – the Sniadanie Daje Moc (Breakfast Gives You Strength) – to 8,318 schools, 6.3% more compared to 2016, corresponding to more than half of the primary schools in the country. 275,758 children are now part of this project.

In partnership with the vegetable supplier Green Factory, we continued to support the Zielona Kraina (Green Earth) programme, in which Instytut Żywności i Żywienia (Polish National Food and Nutrition Institute) also participates, to help encourage healthier eating habits among the younger generations. With support from nutritionists and chefs, and by aligning school curricula and nutritional standards recommended by experts, we held 400 free workshops during the 2016/2017 academic year, in which over 13 thousand children participated.

COLOMBIA

Between 2014 and 2016, we supported Madres Comunitarias (Community Mothers), a governmental initiative aimed at providing food to the nannies who take care of children up to the age of five from families with little financial resources.

The support given by Ara was monitored with the nannies, through representatives of ICBF –  Instituto Colombiano de Bienestar Familiar (Colombian Institute of Family Well-Being), who checked the correct routing of the food, as well as the mental and physical well-being of the children who benefited from the programme.

During this period, we helped more than 3,600 children from 262 day care centres. We offered over 14,750 food baskets over these three years, amounting to more than 179 thousand euros, which corresponds to over 220 tonnes in food donations.

CHILDREN’S LITERATURE PRIZES

Aware that promoting and disseminating children’s literature is a catalyst for knowledge, critical thinking and creativity among the younger generations, over a decade ago Pingo Doce began to make books for children and youngsters available at affordable prices for  all families.

The Pingo Doce and Biedronka Children’s Literature Prizes are aimed at encouraging literary and artistic creativity, rewarding original works, and democraticsing access to reading at an important stage in the cognitive and emotional development of children.

In 2017, the fourth edition of the Pingo Doce Children’s Literature Prize and the third edition of the Piórko had more than 2,350 and 4,100 applications submitted, respectively , rewarding winners with a cash prize of 50,000 euros to be divided equally between the text and illustration categories and offering  a chance to publish and sell their work.

Since their first editions, a total of approximately 69,000 and 115,000 winning books have been sold, respectively.