633
ecodesign packaging
projects implemented in 2025
Designing a package is much more than just creating something that catches the eye on the shelf. It is safe to say that when it comes to products, the outside also matters – especially for food products, as it is the first layer to ensure freshness and food safety, therefore playing a significant role in longer shelf lives and in fighting food waste.
633
ecodesign packaging
projects implemented in 2025
59,638
TONNES OF PACKAGING MATERIALS
(plastic, cardboard, aluminium and other) avoided between 2011 and 2025
32.7%
private brand packaging
changed since 2011
A simple, small change in any of the elements that compose a package can represent a significant reduction of the natural resources used to produce it. At the same time, using fewer materials can result in lighter packaging – the smaller a package is, the less carbon emissions are associated with its distribution.
To reduce the environmental impact of product packaging and to optimise production, transport and waste‑management costs, we have been implementing our own ecodesign project for over a decade. Since its launch in 2011, we have changed the packaging of more than 2,900 private‑label products, avoiding the use of almost 60,000 tonnes of plastic, paper, cardboard and other packaging materials.
Due to improved transport efficiency, the ecodesign project also helps to avoid the emission of carbon dioxide equivalent.
In 2025, we reduced our specific material consumption (tonnes per million euros of sales) by 3% compared with 2024. Regarding the paper and wood used in our packaging, around 80% consisted of recycled fibres.
As for virgin fibres, our commitment is that by 2026, 95% of the virgin fibres used in products and 80% of those used in packaging will be certified, ensuring they do not contribute to deforestation. In 2025, 94% of the virgin paper and wood fibres used in our private‑label products, and 83% of those used in our packaging, held sustainability certification.
