230+
fish species sold
in our stores
Although it is often said that there are plenty of fish in the sea, marine resources are limited and must be managed responsibly to ensure their future. Marine ecosystems provide invaluable services to both the environment and human well-being, yet overfishing and unsustainable practices continue to threaten the health of our oceans.
To support the conservation of fish stocks and safeguard the oceans, while delivering the freshest fish to our customers, we have implemented a sustainable fishing strategy across the Group. This ensures that fresh, frozen and canned fish products do not contribute to the overfishing or extinction of species.
Each year, we review the conservation status of the fish we sell in our Group’s perishables and Private Brand assortment, based on the IUCN Red List of Threatened Species. Our strategy is then adjusted according to three core commitments:
230+
fish species sold
in our stores
38%
share of fish
from aquaculture
51%
wild‑caught fish
with no conservation risk
To reduce pressure on wild‑fish stocks – especially the most in‑demand species such as salmon, sea bream, sea bass, shrimp and trout – we are investing in aquaculture systems and diversifying the species we offer to our customers. Currently, around 60% of the fish we sell is wild‑caught and the remainder comes from aquaculture.
