Sourcing from local farmers
Over the past few years, we have been transforming the way food reaches our stores – and, above all, strengthening our relationship with those who produce it.
In Poland, everything began in 2021, when Biedronka decided to build closer ties with small local producers. What started as a programme with just 60 participants has grown into a solid network of more than 260 producers in 2025. Together, they delivered around 270 million food items, bringing fresher products to stores and creating a direct impact on the communities where they operate.
In Colombia, Ara created ``La placita de Ara``, a special area at the entrance of stores designed to highlight fruits and vegetables purchased directly from local producers. In 2025, more than 100 producers were already part of this initiative, contributing to the sale of around 80 thousand tonnes of fresh food and reinforcing each store’s local identity.
In Portugal, Pingo Doce has been promoting national production through communication both inside and outside its stores – on social media, on packaging and in specialised fresh‑produce leaflets. In 2025 alone, it purchased more than 16 thousand tonnes of fruit such as apples, cherries, chestnuts and kiwis, strengthening its commitment to Portuguese producers and to offering local products.




