Local agricultural producers
Over recent years, we have made origin an essential element of the shopping experience. In Poland, Biedronka has invested in closer relationships with small local producers. What began with a group of 60 producers in 2021 has grown steadily into a network of more than 260 by 2025. In Colombia, Ara has placed local producers at the heart of the in‑store experience with the creation of “La placita de Ara”, a space right at the entrance where fruit and vegetables take centre stage and tell stories of origin, reinforcing an identity deeply rooted in the territory. By 2025, the initiative already brought together more than 100 producers. In Portugal, Pingo Doce has been giving visibility to national production through communication that goes beyond the store environment and extends to social media, packaging and specialised fresh‑produce leaflets – affirming, with every choice, the value of local products.




