Most of our activities take place near the community – through proximity stores, distribution centres, central kitchens or production units. More than providing services and goods, we are part of these communities, in each country where we operate. That is why we take responsibility for making a positive impact on local communities and contribute to their long-term economic and social development.
Through partnerships with associations and charitable organisations, the Group extends its support to the most vulnerable populations and those facing socio-economic challenges. Our most significant contributions include food donations to help fight hunger and malnutrition, but we also make financial donations.
In 2024, around 81 million euros were channelled to direct support for over 2,100 entities, with all Group companies deeply engaged in supporting their surrounding communities.
99.950
tonnes of food
donated by the group between 2020 and 2024
81
millions of euros
on direct support for communities in 2024
2.3
millions of people
reached by our social support measures in 2024 (estimated number)
Explore at our 2024 Annual Report website a comprehensive breakdown of our sustainability performance, insights, and forward-looking strategy, in line with the ESRS framework.
JERÓNIMO MARTINS FOUNDATION
The Jerónimo Martins Foundation’s mission is to support employees and their families while also extending its impact to the wider community. With an initial endowment of 40 million euros, the institution will primarily focus on three key areas: social emergency response, health and education.
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MILLIONS OF REASONS TO SUPPORT COLOMBIA
In 2024, we invested one million euros in Colombia, to support initiatives that fight food insecurity and assist the most vulnerable communities. The “One Million Reasons” programme is estimated to have benefited over 60,000 people. The programme was renewed in 2025, with the investment of two million euros.
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BAIRRO FELIZ
Bairro Feliz (Happy Neighbourhood) provides financial support for causes proposed by residents and organisations in neighbourhoods where Pingo Doce stores are located. The most voted causes by customers receive €1,000 to be implemented. Between 2019 and 2024, over five editions, around 1,950 causes were supported with 1.86 million euros.
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FOSTERING READING HABITS
The Jerónimo Martins Children's Literature Prize was launched by Pingo Doce in Portugal in 2014, and expanded to Biedronka in 2015. It aims to promote reading habits among young children and support literary and illustration talents, rewarding the winners with 50,000 euros in Portugal and 100,000 złoty in Poland. Between 2014 and 2024, across both countries, we received 63,000 submissions and sold more than 760,000 books.
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WOŚP – THE GREAT ORCHESTRA OF CHRISTMAS CHARITY
Since 2021, Biedronka is the official main sponsor of WOŚP (The Great Orchestra of Christmas Charity), Poland's largest charity event. In January 2024, the 32nd edition raised over 1.5 million euros, which was donated to hospitals for the purchase of medical equipment for lung diseases. The 33rd edition was launched in December, supporting paediatric oncology and haematology.
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