Designing a product that meets consumers’ demanding criteria for affordability, safety and quality is a challenge that requires a strong dynamic between retailers and local suppliers. As our customers move through the supermarket aisles, shopping lists in hand, they face the ultimate question: Which product goes into the basket?

The choice of a product depends on several factors, and price remains decisive for consumers in the markets where we operate. In an uncertain economic context, every purchasing decision is more carefully considered – and it is to support our customers at that moment that we launch hundreds of promotional flyers and campaigns every year, always with the same purpose: to offer real savings opportunities and ensure the best value for money.

Private Brand products have become a staple in our clients’ shopping routines – not only because they are affordable, but because their safety and quality are proven. Across our banners, these products account for a significant portion of total sales, a testament to consumers’ trust.

While the final choice lies with the consumer, our banners shape the assortment from which those choices are made. Acknowledging this responsibility – and recognizing the vital role food plays in overall health – we are committed to offering healthy and nutritious products to our customers.

We also improve our Private Brands by monitoring consumer trends to develop new and innovative products and services, targeting different lifestyles, needs and expectations.  We strive to provide services that make our consumer’s lives easier, like self-checkouts, having proximity and convenience in mind.

We protect the rights and expectations of our clients by offering a range of support and communication channels, ensuring a relationship of trust and proximity. To assess and resolve any concerns, customers can reach out to our Customer Support Services, Ethics Committee or Customer Ombudsman. Each channel guarantees impartiality, neutrality, independence and confidentiality.