Internal volunteering
But the confinement of the elderly has high, often invisible, psychological costs associated with it. Suddenly, overnight, it was impossible to go to the café with friends, take a walk in the park, be with the family, go to the local supermarket.
When the requests for help increased, the Jerónimo Martins Group created an internal volunteer programme to supply essential goods to customers over the age of 70 who could not leave home and had no help to go shopping.
Margarida lives with her sister, also elderly, in Lisbon. When she heard about the 70+ Programme, she called the support line and was assigned a volunteer from the head office. Months later, even after the lockdown rules were relaxed, the volunteer kept on helping. More than food, the elderly customers receive time, attention and hope.