In Poland, the first impact of the new coronavirus was not as strong as in other European countries due to the restrictions that the authorities quickly put in place as a preventive measure. Realising that the strict limits imposed on the number of people allowed in-store brought the risk of generating massive queues outside the store or trigger fears of food scarcity, Biedronka was determined to stay strong, alongside its customers.
The opening hours of the chain’s stores across the country were extended and both stores and distribution centres worked around the clock to safeguard the direct supply of food to millions of customers every day. And every night. Even the darkest ones.
WORKING AROUND THE CLOCK
PROCESSED EACH DAY
This was a prompt decision, taken earlier than any other retailer in the country did, fully aligned with the Company’s spirit of mission, commitment, and loyalty to the Polish people over the last 25 years.
Thanks to customers’ trust, Biedronka grew with Poland in these two and a half decades and 2020 was also the year to reinforce social investment. Announced in March 2020, coinciding with the outbreak of the pandemic in the country, the Biedronka Foundation is a way of thanking Polish society, strengthening social ties by supporting the elderly and those in need.
True leadership is also going for the extra mile. It is standing strong on the front line.
INVESTED IN THE BIEDRONKA FOUNDATION
Get to know the main performance indicators of the Group over the last year.
We reinforced our role as responsible corporate citizens.
Read the message of
Pedro Soares dos Santos.
For more detailed information, you can download the Group's Annual Report, in full or by chapter.
